The firm assisted The App Lab in raising €2 million from Evolem Start and Alliance Entreprendre.
Launched in 2012, The App Lab offers, via its Touch & Sell brand, a SaaS sales presentation solution that enables sales representatives to be more efficient in appointments, by offering, in particular, personalization, storage, offline access, content sharing and even monitoring of usage statistics, which are essential for sales representatives.
More than a hundred corporate customers use the Touch & Sell solution (Colgate, Bouygues Immobilier, Team Media, Petit Futé, Groupe Bel,…) which equip more than 7,000 sales representatives in 70 countries.
This fundraising allows The App Lab to take a new step in its development and will serve in particular to strengthen the sales and technical teams, in order to accelerate the deployment in France and internationally, on the promising market of digital sales support solutions.
The Company was advised by Squadra Avocats, with a team led by François Lan, Corporate-M&A, partner, and Camille Mirabel-Chambaud and Alexandre Ancel, associates.